TLDR

MARKET RECAP → The S&P 500 (VOO) dipped on Wednesday after the Federal Reserve kept interest rates steady in its first policy decision of the year, while Nvidia (NVDA) retreated after a robust previous session.

FRONTIER PROPOSES MERGER WITH SPIRIT AMID BANKRUPTCY CHALLENGES → Frontier Airlines renewed its merger proposal to Spirit Airlines, arguing it offers a better path than Spirit’s bankruptcy plan, though Spirit has rejected the terms as “inadequate.” 🛫

SUPER BOWL ADS HIT RECORD $8M FOR FOX → Fox sold out Super Bowl ad spots, with prices soaring to $8M each as AI and pharma join automakers and food brands in vying for live sports’ massive audience. 🏈

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MARKETS

Today’s S&P 500 Heatmap

Notable Earnings This Week

TODAY’S TOP NEWS

Frontier Airlines Reignites Merger Proposal With Spirit

🛫 Second Merger Attempt: Frontier Airlines proposed a merger with Spirit Airlines, currently in bankruptcy, after a failed attempt in 2022. Spirit rejected the proposal, deeming the terms "inadequate and unactionable."

💼 Merger Justification: Frontier argued that Spirit’s standalone bankruptcy plan would leave it highly leveraged and unprofitable, while a merger could create a stronger budget carrier to compete in the challenging post-pandemic market.

✈️ Industry Challenges: Both airlines have struggled with rising costs and changing consumer preferences. Spirit, particularly hit by engine recalls and grounded planes, has been cutting costs and plans to exit bankruptcy soon, while Frontier focuses on bundling perks and enhancing its services.

TODAY’S TOP NEWS

Super Bowl Ads Hit Record $8M Per Spot for Fox

🏈 Fox sold out all ad spots for Super Bowl 59 on Feb. 9, with over 10 commercials fetching a record-breaking $8 million each, highlighting the growing value of live sports for advertisers.

🚗 Automakers, food, and beverage brands will dominate airtime, but AI and pharmaceutical companies have grabbed a bigger slice this year, reflecting shifts in advertising trends.

📺 Advertisers get expanded reach with spots airing on Fox’s broadcast and streaming service Tubi, marking a first-time offering alongside traditional TV.

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