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TLDR
MARKET RECAP → The S&P 500 (VOO) fell for the second day in a row Wednesday as the AI trade continued to unwind.
📈 NFL RIGHTS SHIFT → NFL eyes renegotiating media deals in 2026, involving major partners and potential new entrants, in a bid to capture more value amid surging demand for live sports.
📈 HOME SALES SURGE → New-home sales rose 20.5% in August to 800,000 units, as mortgage rates drop and consumer demand rebounds—though a soft labor market may cap further gains.
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MEDIA
NFL Rights Shift
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📄 Early talks underway. The NFL plans to begin renegotiating its media rights as soon as 2026, four years ahead of the opt-out in its current deals, according to Commissioner Roger Goodell.
📺 Big names in the room. Existing partners like Disney (DIS), NBCUniversal, Paramount (PARA), Amazon (AMZN), and Fox (NWSA) will need to agree to an accelerated timeline—and new players like Netflix (NFLX) and YouTube (GOOG) might try to join the mix.
💸 Broadcasting wars intensify. The move could drive up rights fees as demand for live sports content remains unmatched, putting pressure on broadcasters to pay more or risk losing NFL access.
REAL ESTATE
Home Sales Surge
Gemini
🏡 Big jump in new builds. U.S. sales of new single-family homes soared 20.5% in August, reaching an annualized rate of 800,000 units, a three-year high and well above market expectations.
📉 Tailwinds from lower rates. The jump was fueled by falling mortgage rates—the 30-year rate dipped to around 6.26%—after the Fed cut its benchmark rate by 25 basis points.
⚠️ Labor market clouds. Despite the surge, weak job growth poses a risk. Nonfarm payrolls have averaged just 29,000 monthly over recent months, signaling underlying headwinds.
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Dataroma — Track stock picks and portfolios of legendary value investors such as Warren Buffett
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