Tempered is the Beast

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Sean H. & Jocelin A.
December 19, 2024 • Estimated Reading Time: 10 minutes

TLDR

MARKET RECAP → The Dow Jones (DIA) climbed on Thursday, bouncing back after a 10-day losing streak.

VUORI’S $5.5 BILLION SUCCESS STORY → Vuori hit a $5.5B valuation by taking market share from Lululemon with its premium athleisure, disciplined growth, and global expansion plans. 🌟

AMAZON WORKERS STRIKE DURING HOLIDAY RUSH → Amazon workers at seven U.S. facilities went on strike, demanding union talks, but with 800,000 employees and $22/hour wages, Amazon isn’t budging. 📦

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MARKETS

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TODAY’S TOP NEWS

Vuori’s $5.5 Billion Success Story

🌟 Vuori secured a $5.5 billion valuation after an $825 million funding round, gaining attention for its strong profitability and growth. The athleisure brand, known for high-quality comfort, is expanding globally and preparing for an IPO, setting its sights on competitors like Lululemon and Athleta.

🛍️ The company’s rise stems from its disciplined business model and unique product appeal. Vuori has consistently outperformed the sportswear market, growing 23% this year compared to the market’s 4.3% growth, thanks to its focus on fabric, fit, and consumer experience.

🚀 Despite challenges in a saturated market, Vuori’s targeted wholesale strategy and international expansion plans position it as a standout in athleisure. With 100 stores planned by 2026, it continues to prove that calculated growth and profitability can thrive even in a tough retail environment.

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TODAY’S TOP NEWS

Amazon Workers Strike Amid Holiday Rush

📦 Amazon workers at seven U.S. facilities, including New York, Atlanta, and San Francisco, went on strike during the critical holiday rush, demanding contract negotiations with the company. The strike, led by the Teamsters union, affects 10,000 workers but is not expected to disrupt Amazon's operations significantly.

💼 The Teamsters criticized Amazon for ignoring their Dec. 15 deadline to begin talks, accusing the company of "insatiable greed." Amazon countered by claiming the union has misled the public and coerced workers, signaling no intent to negotiate to avoid encouraging further union actions.

💰 Despite union pressure, Amazon remains steadfast. The retailer employs over 800,000 U.S. workers, with unions representing just 1%. Earlier this year, Amazon announced a $2.1 billion investment to raise base wages to $22/hour, up 7%, yet continues to face unionization efforts and legal challenges.

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