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TLDR
TREASURY YIELDS DIP ON WEAK JOBS DATA → 📉 Treasury yields dropped after jobless claims jumped and economic data missed the mark—signs of a cooling labor market that’s not quite recession-level, but enough to make traders nervous.
NBA SPONSORSHIP REVENUE HITS $1.6B HIGH → 💸 The NBA racked up $1.62B in team sponsorships this season thanks to jersey patches, new brand deals, and a boost from the Clippers’ new arena—proving that both players and stadiums can close like MVPs.
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TODAY’S TOP NEWS
Meta Taps Nuclear Power for AI Ambitions
📉 Yields slipped Thursday as jobless claims hit 247,000—above expectations—and raised fresh labor market concerns; the 10-year yield fell to 4.343%, and the 30-year dropped to 4.849%.
📊 Sluggish economic indicators piled on, with private payrolls rising by just 37,000 (vs. 110,000 expected) and services sector activity dipping into contraction at 49.9%, missing forecasts.
🧐 Despite the soft data, analysts like Deutsche Bank noted the numbers weren’t dire enough to trigger recession fears—though investors are now laser-focused on Friday’s nonfarm payrolls.
TODAY’S TOP NEWS
NBA SPONSORSHIP REVENUE HITS $1.6B HIGH
🤑 Jersey patches cashed in big. NBA team sponsorship revenue jumped 8% to $1.62B this season, driven largely by a surge in jersey patch deals—more than doubling YoY and pulling in over $80M from six new partners.
🏀 New brands and arenas meant new money. A record 450 brands entered NBA sponsorships, with growth led by tech, alcohol, and construction sectors. The Clippers’ shiny new Intuit Dome added another revenue boost, likened to three expansion teams’ worth of cash.
💼 Players became their own brands. Star athletes like Curry, Towns, and rookie Jared McCain (30 deals!) continued to attract endorsement money that often serves as a gateway to broader team sponsorships, expanding the league’s brand ecosystem.
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